MOST PRECIOUS BLOOD: 'Shark Ethic' Video Posted Online

November 20, 2005

MOST PRECIOUS BLOOD's video for the new song "Shark Ethic" has been posted online at Trustkill.com. The clip was directed by Jesse Smith (DMX, REDMAN, LIL KIM) and shows the band taking over a commercial radio station, punishing fashion-core pop icons "THE SOUNDSCANS," and showing the live prowress that has earned the band the support slot on HATEBREED's 10th anniversary tour this month. As guitarist Justin Brannan comments, "The video is sort of a parody of current situation with radio. Hardcore wasn't meant to be played at the radio, it's too abrasive for mainstream appeal. Bands like MOST PRECIOUS BLOOD don't have the radio positive qualities or pop appeal of THE SOUNDSCANS but we are hardcore. There's a lot of bands who exist in the hardcore scene but seem to be working more on their image and figure than their message." Brannan himself portrays the radio disc jockey in the video, which he calls his homage to all the reverbed out disc jockeys out there. This is role Brannan knows well as he had a lengthy career in radio doing traffic copter reporter for WNEW FM as well as numerous voice-over work. Friend of the band and fellow New York luminary Lou Koller of SICK OF IT ALL also makes an appearance as a security guard in the video.

"Shark Ethic" comes off MOST PRECIOUS BLOOD's new album, "Merciless", which "upholds the band's potent mesh of hardcore, stinging metal riffs, and goth aesthetic in their sound," according to a press release. "Merciless" is the second album by the band to be banned because of its cover art, the booklet displaying a very life-like corpse who has rotting in his apartment. "It wasn't done for shock value, it's portraying reality," explained Brannan. "It's a young guy who dies in his apartment and no one cares enough to find out why he isn't around anymore." Even more ironic is the band got more heat from this album cover than their last one, "Our Lady Of Annihilation", which had an image of the Virgin Mary with dynamite strapped to her chest.

MOST PRECIOUS BLOOD is made up of guitarists Justin Brannan and Rachel Rosen, bassist Matty Miller, vocalist Rob Fusco and drummer Colin (the twelfth in a rotating cast which still draws SPINAL TAP comparisons) and formed in the summer of 2000 after the breakup of notable hardcore band INDECISION, of which Rachel and Justin were members.

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